Cartesian DataSciences
Cartesian DataSciences is the Americas Division of Cartesian Consulting Pvt. Ltd. We’re based in Dallas, providing advanced analytics services to clients located the Americas, plus global services to dozens of top US-based brands.
Our work includes marketing mix modeling, customer segmentation, customer lifetime-value models, attribution, predictive models, cross-sell / up-sell models, market basket analysis, pricing and promo optimization, and analytics of text, web and digital data.
The team consists of 200 people, located at 3 delivery centers — all highly skilled at statistics and machine learning. Tools and methods used in various projects include regression, clustering, random forest, boosting, Markov chains, genetic algorithms, Pareto/NBD (negative binomial distribution), support vector machine, collaborative filtering, time series forecasting and linear programming.
Service Models
Popular Project Missions
Convert First-Time Visitors to Repeat
We build a bounce curve and identify which particular customers need a nudge to make the all-important second purchase, and also exactly when to do that. (Often the nudge is a very attractive offer.)
Drive Lifetime Value
Lifetime value is, of course, a function of purchase frequency plus product range plus retention, but attempting to increase product range usually does not work early in the customer lifecycle. Rule of thumb: Get three purchases first before trying to extend the range. We’re very good at this.
A typical Year One achievement would be 18% increase in purchase frequency.
