Cartesian conducts workshop on Analytics at DishTV

October 2013: Cartesian conducted a day-long workshop on Marketing Analytics at DishTV. Conducted by our MD, Sandeep, the workshop was attended by over 30 people across various marketing departments of Brand, Product, BTL, UnR. The workshop covered various elements of decision theory, segmentation, predictive models, association analysis, and using analytics in campaigns.

We hear the audience found a number of methods revealed in the session very useful, and the entire session was filled with animated discussions around how they could be put to use in their daily work.

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